Modern marketing instruments of freight transportation in the market conditions in Ukraine

Authors

  • N. V. Radionova Dnipropetrovsk National University of Railway Transport named after Academician V. Lazaryan, Ukraine
  • O. I. Kobets’ Dnipropetrovsk National University of Railway Transport named after Academician V. Lazaryan, Ukraine

DOI:

https://doi.org/10.15802/stp2012/9175

Keywords:

marketing, competitiveness, freight transportation, marketing instruments, demand analysis, transport service quality

Abstract

The article considers issues on searching the methods of using marketing instruments for solving the railway transport development problems and functioning this branch in the market conditions. 

Author Biographies

N. V. Radionova, Dnipropetrovsk National University of Railway Transport named after Academician V. Lazaryan

N. V. Radionova

O. I. Kobets’, Dnipropetrovsk National University of Railway Transport named after Academician V. Lazaryan

O. I. Kobets’

Downloads

Published

2012-08-25

How to Cite

Radionova, N. V., & Kobets’, O. I. (2012). Modern marketing instruments of freight transportation in the market conditions in Ukraine. Science and Transport Progress, (41), 307–310. https://doi.org/10.15802/stp2012/9175

Issue

No. 41 (2012): ISSUE 41

Section

ECONOMICS AND МANAGEMENT

License

Copyright and Licensing

This journal provides open access to all of its content.
As such, copyright for articles published in this journal is retained by the authors, under the terms of the Creative Commons Attribution 4.0 International License (CC BY 4.0). The CC BY license permits commercial and non-commercial reuse. Such access is associated with increased readership and increased citation of an author's work. For more information on this approach, see the Public Knowledge Project, the Directory of Open Access Journals, or the Budapest Open Access Initiative.

The CC BY 4.0 license allows users to copy, distribute and adapt the work in any way, provided that they properly point to the author. Therefore, the editorial board of the journal does not prevent from placing published materials in third-party repositories. In order to protect manuscripts from misappropriation by unscrupulous authors, reference should be made to the original version of the work.