CORPORATE IDENTITY PROJECT FOR PROSPERITY OF TRANSPORT ORGANIZATION

A. Bieliková; T. Klieštik

doi:10.15802/stp2005/20257

CORPORATE IDENTITY PROJECT FOR PROSPERITY OF TRANSPORT ORGANIZATION

Authors

A. Bieliková University of Žilina, Slovakia, Slovakia
T. Klieštik University of Žilina, Slovakia, Slovakia

DOI:

https://doi.org/10.15802/stp2005/20257

Keywords:

corporate identity, strategic idea, transport organization

Abstract

The article deals with corporate identity and its parts in a transport organization. The corporate identity is a strategically arranged idea based on the firm philosophy, firm vision and long-term business target. It must be confirmed by the firm’s behavior and its internal and external communication.

Author Biographies

A. Bieliková, University of Žilina, Slovakia

A. Bieliková

T. Klieštik, University of Žilina, Slovakia

T. Klieštik

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Published

2005-03-25

How to Cite

Bieliková, A., & Klieštik, T. (2005). CORPORATE IDENTITY PROJECT FOR PROSPERITY OF TRANSPORT ORGANIZATION. Science and Transport Progress, (6), 216–217. https://doi.org/10.15802/stp2005/20257

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Issue

No. 6 (2005): ISSUE 6

Section

ECONOMICS AND МANAGEMENT

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