BUSINESS PLANNING AND FINANCIAL SWOT ANALYSIS AS WAYS OF INCREASING THE EFFICIENCY OF ECONOMIC ACTIVITY OF THE UNIVERSITIES
DOI:
https://doi.org/10.15802/stp2005/20016Keywords:
university, economic activity, SWOT-analysis, business planningAbstract
In the present-day, quickly changing economical situation it is practically impossible to achieve positive results without planning one’s actions and forecasting their consequences on the market of educational and other services. A comparison of theoretical and practical approaches to organization and management of competitiveness on the market of educational services allows to propose business-planning of financial and economic activities on the basis of the method of financial SWOT-analysis and comparison of economic parameters as a way of increasing efficiency of economic activities of a university or college.
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