THE MARKETING PRINCIPLES OF INCREASING THE ECONOMIC EFFICIENCY OF CONTAINER TRANSPORT

Authors

  • H. I. Muzykina Dnipropetrovsk National University of Railway Transport named after Academician V. Lazaryan, Ukraine
  • P. V. Beh Dnipropetrovsk National University of Railway Transport named after Academician V. Lazaryan, Ukraine
  • T. V. Bolvanovska Dnipropetrovsk National University of Railway Transport named after Academician V. Lazaryan, Ukraine

DOI:

https://doi.org/10.15802/stp2007/17582

Keywords:

container transport, marketing on railways

Abstract

This article tackles the problem of necessity of the applying the marketing principles in the management activity. There were defined the main advantages and disadvantages the utilization of the middle-tonnage containers. The aspects of the existing tariff policy were revised as well. Under the conditions of the competitiveness between the different means of transport, in our opinion, the existing tariff policy need to be considerably revised and improved.

Author Biographies

H. I. Muzykina, Dnipropetrovsk National University of Railway Transport named after Academician V. Lazaryan

H. I. Muzykina

P. V. Beh, Dnipropetrovsk National University of Railway Transport named after Academician V. Lazaryan

P. V. Beh

T. V. Bolvanovska, Dnipropetrovsk National University of Railway Transport named after Academician V. Lazaryan

T. V. Bolvanovska

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Published

2007-12-25

How to Cite

Muzykina, H. I., Beh, P. V., & Bolvanovska, T. V. (2007). THE MARKETING PRINCIPLES OF INCREASING THE ECONOMIC EFFICIENCY OF CONTAINER TRANSPORT. Science and Transport Progress, (19), 271–275. https://doi.org/10.15802/stp2007/17582

Issue

No. 19 (2007): ISSUE 19

Section

ECONOMICS AND МANAGEMENT

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