THE MARKETING RESEARCH PROBLEMS OF THE SALES COMPANY FORECASTING

Authors

  • V. A. Hertsyk East Ukrainian Volodymyr Dahl National University, Ukraine

DOI:

https://doi.org/10.15802/stp2007/17575

Keywords:

sales forecasting, competition, marketing

Abstract

The author considers the principal methods, both qualitative and quantitative ones, as well as simulation in forecasting product sales. The author suggests a system simulation method, which will enable to obtain indexes complementing each other and will ensure all-round investigations into the phenomenon on the well-grounded basis.

Author Biography

V. A. Hertsyk, East Ukrainian Volodymyr Dahl National University

V. A. Hertsyk

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Published

2007-12-25

How to Cite

Hertsyk, V. A. (2007). THE MARKETING RESEARCH PROBLEMS OF THE SALES COMPANY FORECASTING. Science and Transport Progress, (19), 248–252. https://doi.org/10.15802/stp2007/17575

Issue

No. 19 (2007): ISSUE 19

Section

ECONOMICS AND МANAGEMENT

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