OPTIMIZATION OF SUPPLY AND SALES ACTIVITIES OF THE ENTERPRISE THROUGH THE APPLICATION OF LOGISTIC PRINCIPLES
DOI:
https://doi.org/10.15802/stp2018/153957Keywords:
sales, supply, logistic principles, suppliers, logistic modeling of salesAbstract
Purpose. Procurement is a very important field of activity for an industrial enterprise. Therefore, the purpose of this paper is to study it in detail and analyze possible ways to improve supply activities. Methodology. In the process of research, methods of comparison, scientific search, analysis and synthesis were used to study the supply and sales activities of an industrial enterprise. Findings. The article discusses the main logistic principles and the scope of their application on the example of the supply activities of an industrial enterprise for the production of upholstered furniture. For this purpose, several potential suppliers of material resources were assessed and a methodology for justifying the optimal choice of supplier was introduced. An industrial enterprise whose main activity is the production of upholstered furniture has been chosen as an object of consideration. Some of its main suppliers for similar types of products - perforated paper are considered. A comparative assessment of them was made according to the main influencing parameters - location, quality and assortment of the proposed material resources. In this case, the method of expert evaluation was used. Using the method of substantiating the optimal choice of supplier based on the basic principles of logistics from the proposed options, based on the results of the calculations, an optimal variant of the supply of materials for production is selected and the supplier is selected, the work with which is most beneficial for the enterprise in question. Options for obtaining discounts from a regular supplier and its impact on cost reduction were also considered. Originality. Based on the study of methodological sources and scientific developments in the field of logistics, the ways of optimizing the supply and marketing activities of the particular enterprise have been proposed. Practical value. Results of the study can be used for the evaluation of several potential suppliers of material resources for a particular enterprise and justification of the optimal choice of the best of them based on the use of logistic principles. This will reduce the cost of the enterprise associated with the organization of supplies necessary for the production of material resources. This opens up ways for an enterprise to increase its overall efficiency by optimizing work with suppliers.
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